In an earlier interview with Highsnobiety, Smith shared his thoughts on the current trend: “I always liked the 9 series from New Balance but things like the Nike Monarch were never my cup of tea. The dad shoe trend is something Smith has first-hand experience of, being a proud dad himself. With dad shoes the sneaker of choice for many these days, now is the perfect time to haul the Streak Spectrum Plus out of the vault. The trend has ballooned in such a manner that Nike even revamped its iconic Air Monarch silhouette in the form of the slightly altered M2K Tekno. Supreme’s reissue, meanwhile, taps into the current craze for chunky and retro-inspired footwear. I spent quite a bit of time at events and races in Japan.” Ekiden races are long-distance relays typically held on roads and very popular in Japan. “The main marketing immersion was with Ekiden races around the country. “My marketing counterparts were really in tune with what was happening culturally at the time in sport and in life,” explains Smith. The Nike Zoom Streak Spectrum Plus and now the Supreme x Nike Air Streak Spectrum Plus are products of their respective zeitgeists. The assumption that flames equated to speed (like on a hot rod) clearly paid off: Radcliffe’s record still stands today. When Paula Radcliffe broke the world record at the London Marathon in 2003, she was wearing a Nike Ekiden Racer featuring that very same graphic. We came across these flame and pinstripe decals in one shop and thought they would be a cool detail to integrate into the design.” “He thought American hot rod culture was fascinating and wanted to add some flavor of it to the racing shoes. hot rod culture: “Inotani-san, who was my main marketing manager, would spend half the trip taking me to cool vintage shops because he knew I loved toys and cars. This design cue, Smith says, was inspired by U.S. The most eye-catching feature on both the original and the Supreme reissue is the flames that run up the toebox and sides of the shoes. Each was dictated by the foot and how it moves.” The overlays were very performance focused. Most of the shoes appear to Western runners as racing flats, since Japanese runners require less motion control and structure. Discussing the sneaker’s design, Smith explains, “As with all the lower-profile Japan running product, the focus was specifically for Japanese runners.
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